Tata Group: Under Ratan Tata
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Code : LDS0001
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Region : India |
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The Coming Of Ratan Tata Ratan Naval Tata, the nephew of JRD Tata was born on December 28th 1937. After graduating in architecture from Cornell University, he joined the Tata Group in 1962. He worked under different companies in the Tata Group before being appointed as Director-in-Charge of The National Radio & Electronics Company Limited (NELCO) in 1971. But he went back to pursue his education and completed his Advanced Management Program at Harvard University in 1975. In 1981, he was appointed as the Chairman of Tata Industries Limited, where he was made responsible to transform the company and promote new ventures in technology related businesses... Tata Motors Tata Motors, (formerly The Tata Engineering and Locomotive Company or Telco) was founded in 1945. In the initial years, the company manufactured commercial vehicles in collaboration with Mercedes Benz of Germany. Gradually, the company started producing light commercial vehicles, trucks, multi-utility vehicles, large cars and small cars. JRD Tata’s dream was to turn the truckmaker into an automobile giant. Following his footpaths, Ratan Tata decided to enter the passenger cars segment and operate in both the segments – commercial vehicles and passenger cars. Telco launched its first passenger car, Tata Sierra in 1991. Tata Estate was launched in 1992 and the company’s multi utility vehicle Tata Sumo was launched in1994. Ratan Tata could foresee the potential small car segment and decided to take a plunge into that segment... IT Sector Tata Consultancy Services (TCS) was established in 1968 for providing information technology and management consultancy services to organizations in government, business and industry in India and abroad. TCS had its clients in domesticmarkets, but under Ratan Tata, the company started focusing on globalmarketsmore than domesticmarkets as a driver for growth (Exhibit I). The turnover of TCS jumped from Rs 107 crores in March 1991 to Rs 4,187 crores in March 2002... |
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Tata Iron And Steel Company (TISCO) The Tata Group founded India’s first steel company, TISCO in 1907. TISCO was flagship of the Tata Group during JRD Tata’s days. But by 1992, consultants were telling Tata Steel executives that the company was “essentially dead in the water”.22 They felt that the reduced steel tariff by government also resulted in the decline of company’s sales. In addition, the analysts also felt that the company lacked the size, marketing experience and product mix to compete with foreign companies. The slowdown in the global steel industry with the price decline in the world steel market added to the woes of Tata Steel. The company reported 12.43% decline in net profit at Rs 282 crores during the financial year ended 1998-1999 compared with Rs 322 crore in 1997-1998.23 The group, which was dependent on the steel for majority of its profits found itself burdened with the company’s losses...
